One of my major bugbears is seeing charitable organisations charged a fortune for simple technological tasks to increase their ‘online presence’. If digital advocacy is here to stay, then being able to communicate with your members and donors is of course important. A quick google search will show a wealth of agencies offering to assist, but charging to upload a photo to Flickr? No thanks.
For the big campaigns, there are creative agencies out there with fantastic ideas desperate to get charitable jobs on their portfolio to stand out from the corporate-ness, so you can get some good talent at knock down prices. I managed to get a top design agency to brand a campaign, design a website and produce flyers and posters for £500. If an agency approaches you with an idea, take their hand off.
The old wives tale goes that Oxfam turned down The Global Rich List idea put to them (for free) by Simon Waterfall of the London agency Poke; he promptly took it to Care International, the site received 500,000 visitors in 80 hours, raised £15k in donations and received worldwide press for the little known charity.
More and more NGOs are employing digital media managers, but if your organisation doesn’t have £30k a year to spare, there’s no harm in a little DIY media strategy. However, a Facebook page and Twitter account doesn’t replace content, it is a tool to help you disseminate information and if you have the time (ha ha) you can invent a canny media presence.
I set out to support my theory by making this blog into an app. I have limited technological knowledge and my laptop is less powerful than my kettle. Seriously, how hard could it be…?
1. Firstly, you need an idea: What information are you trying to share, what issue are you raising awareness of? How can you visualise the information? In a previous article I listed the 5 best apps concerning rights. Now you’ve seen what can be done, have a think about the route you want to take. To make an app there needs to be content available on the web already, so you might have to spend some time preparing and publishing blogs, photos and videos on platforms like WordPress, Flickr and YouTube.
2. Choose your software: Most of the software to make an app is open source, which means anyone can download and adapt it for free. Appmakr seems to be the easiest to use and is quite fun once you get into it. It is unfussy and holds your hand all the way through; play around with the visuals and content until you arrive at something you are happy with.
3. Choose your developer: There are 3 options- IPhone, Android or Windows. I succeeded in about an hour in making this blog into a simple app for Android; the problem is, I don’t have an Android phone so couldn’t publish the app as I don’t have access to the Android Task Manager! For my sins, I have an IPhone so I set about tackling the mighty Apple.
4. Curse yourself for having an IPhone: This is the stumbling block. Designing an app with Appmakr is free, as is publishing it through Android or Windows but surprise surprise, Apple is the only one who charges. There is a one-off fee of $99, which isn’t astronomical but you have to set up a developer’s account and Apple will have to vet your app before approving it, which takes time. This article about making IPhone apps is the best step by step guide I came across. The process does get a little complicated down the line and this is where you may need the advice of a techie friend (or the patience of a saint!)
5. Give up or press on: Even though I failed in proving my theory (this time), the point is, it’s not impossible or out of reach. I would definitely not be put off going through the process again in the future if I came up with an amazing idea. The tools are there for us to utilise, with a little time and willpower you can tame this technological beast! Go on, you know you want to…