Is it wrong to indulge in a little self promotion? For a good cause? I’ll keep it short…
Greenpeace recently launched a campaign to highlight Volkswagen’s continued opposition to cuts in CO2 emissions. Called VW Darkside, the campaign parodies the VW adverts featuring a mini Darth Vadar trying and failing to use the force on various household objects. Gorgeous Dad helps him out by remotely turning the headlights on the family car in the driveway: cue astonishment and all round cuteness.
Greenpeace’s subvert trumps this by sheer numbers, a whole team of tiny Jedis sent to combat the Dark Side, complete with a VW badge on the Death Star. The evil VW threatening our planet cannot succeed! Greenpeace have highlighted the fact that even though VW may position themselves as the leader on more environmentally friendly vehicles, they in fact have a huge lobbying power who have been hard at work in the EU to prevent a vote for an increase in the overall cut to Co2 emissions- from 20% to 30% by 2020. Not only that, but only 6% of the cars sold in 2010 were the more efficient models, VW having effectively priced consumers out of this market.
With this in mind, Greenpeace launched a film competition to make a 1 minute ‘subvert’ of a VW advert. The films go to a public vote, the 12 films with the most votes make the shortlist, Greenpeace choose the winner who gets a £5k budget to make Greenpeace’s next campaign film. There are 80 entries and some of the films are really stunning.
I have, ahem, also entered and would love it if you take a look and vote by clicking here. My entry subverts the recent VW Cabriolet advert which plays on the use of Super 8 footage and memory, showing kids messing about in go carts and toy cars, using the song ‘Days’ by The Kinks. I’ve employed the same tactics (hope you don’t mind me using your song, Ray, it’s all for a good cause!) to show the environmental consequences of our inaction. I filmed the whole thing on an IPhone 3G, using the 8mm Vintage Camera app from Nexvio. It cost me around about nothing to make.
You can vote for more than one so do have a look at the others. Read Greenpeace’s report about VW here too.
Thank you, may the force be with you.