Thank you VW much!

Is it wrong to indulge in a little self promotion? For a good cause? I’ll keep it short…

Greenpeace recently launched a campaign to highlight Volkswagen’s continued opposition to cuts in CO2 emissions. Called VW Darkside, the campaign parodies the VW adverts featuring a mini Darth Vadar trying and failing to use the force on various household objects. Gorgeous Dad helps him out by remotely turning the headlights on the family car in the driveway: cue astonishment and all round cuteness.

Greenpeace’s subvert trumps this by sheer numbers, a whole team of tiny Jedis sent to combat the Dark Side, complete with a VW badge on the Death Star. The evil VW threatening our planet cannot succeed! Greenpeace have highlighted the fact that even though VW may position themselves as the leader on more environmentally friendly vehicles, they in fact have a huge lobbying power who have been hard at work in the EU to prevent a vote for an increase in the overall cut to Co2 emissions- from 20% to 30% by 2020. Not only that, but only 6% of the cars sold in 2010 were the more efficient models, VW having effectively priced consumers out of this market.

With this in mind, Greenpeace launched a film competition to make a 1 minute ‘subvert’ of a VW advert. The films go to a public vote, the 12 films with the most votes make the shortlist, Greenpeace choose the winner who gets a £5k budget to make Greenpeace’s next campaign film. There are 80 entries and some of the films are really stunning.

I have, ahem, also entered and would love it if you take a look and vote by clicking here. My entry subverts the recent VW Cabriolet advert which plays on the use of Super 8 footage and memory, showing kids messing about in go carts and toy cars, using the song ‘Days’ by The Kinks. I’ve employed the same tactics (hope you don’t mind me using your song, Ray, it’s all for a good cause!) to show the environmental consequences of our inaction. I filmed the whole thing on an IPhone 3G, using the 8mm Vintage Camera app from Nexvio. It cost me around about nothing to make.

You can vote for more than one so do have a look at the others. Read Greenpeace’s report about VW here too.

Thank you, may the force be with you.

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1 Comment

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One response to “Thank you VW much!

  1. Jörg Priebe-Tiemann

    Up to 436928 people this time of “rebellion” are joined.
    Every voice counts to protest against VW’s blocking stance on climate change. Click here: http://www.vwdarkside.com/en/jedi/jorg-priebe-tiemann-378754
    Thank you!
    Requirements of the campaign:
    Rebel Manifesto
    Our home—Earth—is in trouble. VW opposes key environmental laws we need if we’re going to stop our planet going the way of Alderaan (bye bye). But all is not lost. We feel the good in Volkswagen.
    All of us in the Rebellion are calling on Volkswagen to turn away from the Dark Side and give our planet a chance.
    1. Support strong CO2 emissions cuts.
    Despite its green image, Volkswagen is spending millions of Euros every year funding lobby groups who are trying to stop Europe increasing its commitment to greenhouse gas reductions from 20% to 30% by 2020. Progressive companies – from Google to Ikea, Sony, Unilever and Philips – support the target. Volkswagen can’t afford to be left behind.
    2. Support strong fuel efficiency standards.
    More efficient cars are cheaper to run, use less oil and emit less CO2. Volkswagen has a history of lobbying against the strong European standards that we need to kick our oil addiction. As the biggest car company in Europe, with the biggest responsibility, VW must change and support strong standards from now on.
    3. Put your technology where your mouth is.
    Volkswagen says it wants to be “the most eco-friendly automaker in the world”, but only 6% of the cars it sold in 2010 were its most efficient models. It has the technology to do better. VW must set out its plan to make its entire fleet oil-free by 2040.

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